Israel Canada Hotels is a major hospitality group operating a diverse portfolio of hotels across Israel and abroad, spanning leisure, business, and luxury wellness. Their portfolio balances contemporary design with location driven experiences, positioning each property as a distinct gateway to its surroundings while maintaining a consistent standard of service and comfort.

For the launch of their redesigned website, we were brought in to create a unified series of video banners for four flagship hotels: Enjoy, Galei Kineret, West, and Play. Each hotel is built for a different kind of traveler. Enjoy speaks to families and friends looking for activity and shared downtime. Galei Kineret offers a quiet couples retreat built around calm, restoration, and spa indulgence. West sits by the beach in Herzliya and caters to business travelers who want efficiency during the day and coastal walks in the evening. Play sits in the heart of Tel Aviv and serves young professionals and couples who want culture, nightlife, and convenience.

The creative challenge was alignment without sameness.
Each hotel needed its own mood, pace, and casting, but the viewer should immediately recognize that they all belong to the same brand ecosystem. We solved this by designing parallel narratives. Each video follows a similar arc, from arrival to experience, revealing how different lifestyles express themselves inside a shared standard of hospitality. Casting was tailored to each location, reinforcing the audience and identity of the specific hotel while keeping the structure intact.

The result is a set of video experiences that invite viewers to choose the hotel that fits their life rather than adjust their life to the hotel. Same quality, same standards, different stories.

What We Did

Creative direction, production, photography, cinematography, post production